Mission

To enhance aviation safety and efficiency by converting real-time runway data into precise, decision-ready insights.

Vision

A future where every aircraft operation is informed by real-time ground intelligence, reducing risk, cost, and uncertainty across global aviation systems.

Who We Serve

Primary Users

  • Aircraft manufacturers

  • Airlines and fleet operators

  • Airport authorities

Secondary Stakeholders

  • Aviation regulators

  • Safety engineers

  • Infrastructure planners

Our users require absolute credibility, measurable impact, and systems that integrate seamlessly into existing aviation workflows.

Brand Promise

S.O.A.R delivers quiet, continuous, and reliable intelligence beneath every landing, supporting safety-critical decisions without disrupting operations.

Our Name

S.O.A.R stands for Sensor Optimized Aviation Reliability.

The name reflects our core belief: aviation safety improves when aircraft decisions are informed by precise, ground-based data.

Logo

The S.O.A.R logo uses circular motion and directional arrows to represent continuous data feedback, runway-to-aircraft interaction, and the takeoff–landing cycle.

Logo Usage Guidelines

  • Maintain clear space equal to the height of the letter “O” in S.O.A.R on all sides

  • Do not stretch, recolor, or add effects to the logo

  • Avoid placing the logo on busy or low-contrast background.

Color System

Our color palette is derived directly from the S.O.A.R logo and reflects aviation trust, precision, and motion.

Primary Colors

  • SOAR Purple: HEX #6A1B9A
    Used for headlines, key highlights, and brand emphasis

  • Aviation Green: HEX #2E7D32
    Used for data indicators, subheadings, and system accents

Supporting Colors

  • White: HEX #FFFFFF (primary background)

  • Charcoal Gray: HEX #2B2B2B (body text)

  • Light Gray: HEX #F4F4F6 (section backgrounds, cards)

Recommended Usage Ratio

  • 60% White / Light Gray

  • 25% Purple

  • 15% Green

Typography

Headlines

  • Font: Montserrat or Poppins

  • Weight: Semi-Bold or Bold

Body Text

  • Font: Inter or Roboto

  • Weight: Regular

Typography should remain clean, highly readable, and consistent across all digital surfaces.

Brand Voice

S.O.A.R communicates with clarity, confidence, and precision.

Voice Characteristics

  • Professional

  • Data-driven

  • Calm and assured

  • Technically accurate without unnecessary complexity

Example

Instead of: “Our system revolutionizes aviation safety.”

Use: “S.O.A.R provides real-time runway deflection data that supports safer aircraft operations and proactive maintenance decisions.”

Visual Style

S.O.A.R design emphasizes structure, whitespace, and hierarchy.

Design Principles

  • Minimal layouts

  • Strong grid alignment

  • Clear information hierarchy

  • No decorative or trendy elements

Imagery Guidelines

  • Airport runways and infrastructure

  • Aircraft during takeoff and landing

  • Sensor hardware and installations

  • Clean data overlays and charts

Data & Graphics

  • Use flat, 2D charts only

  • Avoid 3D or decorative effects

  • Purple for primary data

  • Green for positive trends or improvements

  • Always include units and timeframes

Taglines

Use one consistently across the site:

  • Where Runway Data Takes Flight

  • Intelligence Beneath Every Landing

  • Ground Truth for Safer Flight